A Complete Dealership Experience
Sales / Service / Parts / Accounting
“To serve as a first class training facility promoting the philosophy, attitude and techniques of professional automotive sales and service. This organization provides training and development to all dealership employees in hopes of creating a culture of professionalism and long term employee and client retention.”
- Training center established 3/1/12
- Curriculum includes material from nationally recognized sales trainers and mentors as well as input from our companies Sr. Management.
- Courses include; Sr. management, Sales management, Finance and Insurance, Advanced sales, Service advisor, Parts counter and of course, the Basic Sales for new Recruits.
- Additional courses include; Communication skills training, phone and computer skills training, Tracking the numbers, Handling customer complaints, Penciling the deal, Legal and Compliance issues, Consistency in management and others.
- Classes to include audio and visual tapes and DVDs, workbooks, power point presentations, role playing and rehearsing as well as personal lectures and guest speakers.
“The last couple of months have been committed to curriculum development. We have courses on Management including sales and leadership, communication skills and goal setting. Finance management including office set up, selling skills, bank relations and legal and compliance issues. Of course we’ve got a very thorough Automobile Sales series for beginners as well as veteran sales people and Assistant Managers but we’re also working with our Service Advisors and parts countermen. Anyone that comes in contact with a customer will have training on people handling skills.” says Scheuring.
“We’re committed to growing our own” claims Jarrett Cutter. “Turnover within companies is so costly and often times by hiring from the outside, we don’t always know what we’re going to get; lots of bad habits out there and not a lot of quality training being offered anywhere.” “We’ve come up with the best curriculum possible” says Scheuring, “there are several quality nationwide sales trainers whose material we will be working with as well as material from Napoleon Hill, Earl Nightingale, Marcus Buckingham and others.”
“Besides sales and management training”, Scheuring says “we will be focusing on mentoring. Creating a strong relationship between the manager and the employee is the key to a strong company where the employees are ‘fully engaged’ in their roles. We’ll concentrate on the 4 primary responsibilities of management; selecting the right individuals, setting expectations, motivating and developing our people. By creating a culture where the employees are ‘fully engaged’, we know this is the link between higher performance, higher profits, higher employee retention and higher customer satisfaction.”
With nearly 30 years of automotive experience himself, Scheuring will be the primary instructor for the Training Center. “I’ve made it a point to become a student of my profession over the years and this is a chance to really do what I love to do for a living. I’ve accumulated a lot of resources during the past 30 years and I’m including the best of what I’ve come across into our curriculum. It’s a big responsibility and our reputation is at stake. With this in mind, we’ve come up with what we believe is a ‘First Class’ training facility. We’ve got a conference room for classroom training utilizing workbooks, videos, audio tapes and lecture. Smaller booths set up for computer and phone skills training, an F&I office set up to mirror those in our stores so a new Finance manager can learn how to set up an office and package
radio interviews from Gary Scheuring
Cutter training center aims to boost service, leadership
The dealerships are owned by brothers Marc and Jarrett Cutter.
“This is a huge commitment on behalf of the Cutter family,” Scheuring said. “We’ll be working with all levels in the dealerships from the GMs on down. With a company of over 400 people, there are lots of opportunities to grow and develop.”
Cutter Automotive has spent the past couple of months developing curriculum. The management courses include sales and leadership, communication skills and goal setting. Finance management includes office setup, selling skills, bank relations, and legal and compliance issues. There is an automobile sales series for beginners as well as veteran sales people and assistant managers.
“Anyone that comes in contact with a customer will have training on people-handling skills,” Scheuring said.
Jarrett Cutter, the company’s chief operating officer, said the company is committed “to growing our own.”
“Turnover within companies is so costly, and oftentimes by hiring from the outside, we don’t always know what we’re going to get. Lots of bad habits out there and not a lot of quality training being offered anywhere. We’ve come up with the best curriculum possible.”